It's common knowledge that the upcoming release of Internet Explorer 7.0 will support RSS, but what about Outlook? RSS is a "push" technology, as is email, and I'd rather read my feeds in my email app rather than my browser. RSS is also about up to the minute updating, and after all, Outlook is the first app I open in the morning, and the last one I close down at night.
I'm convinced that once Outlook is RSS-aware, RSS will finally really take off, especially in enterprise environments. Well, get ready, because according to Office Watch 10.06, Outlook 12 will include support for both RSS and podcasting!
I know that Newsgator integrates to Outlook AND is offering an enterprise product, but my guess is that most people/organizations would prefer NOT to purchase an additional product if they can help it, so I believe the need for a separate application is greatly slowing down the adoption of RSS in the average or even not so average law firm. Let's hope Microsoft gets it right.
Outlook 12 isn't that far off - it's estimated release is sometime in the second half of 2006 - so be prepared. Though recent statistics have shown that only a small percentage of Internet users regularly use RSS, once it's integrated into Outlook, that number will likely explode. Position yourself to provide internal information, news and updated search results via RSS. You will need to be the RSS expert if you want to deliver current information to your organization.