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February 12, 2006
Nurturing Relationships
The weak link in most KM systems is the need for attorneys to take the time to contribute. Sure, they have good intentions, but it just doesn't happen. If the content isn't there, users won't come back. If they don't come back they won't think to contribute. The potential of another good application goes unrealized.That's why I'm always particularly intrigued by applications that don't require any thought or effort on the part of the contributors.
CRM (Client Relations Managements) software can suffer from the same difficulties. Enter ContactNet, an "enterprise relationship search" technology that automatic analyszes e-mail traffic to determine who knows who, and how well.
According to a recent article in Law Technology News, Nurturing Relationships, "algorithms analyze the frequency and pattern of e-mail communication, and assess how recent it is, and then search results are ranked, much like a Google search, to put the strongest relationships at the top.
What better way to determine who knows who than to monitor who is sending email to whom?
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