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February 05, 2006
Face Time: The Power of Person-to-Person Marketing
The newest marketing strategy is the oldest marketing strategy. It's a sign of the times that we have have to be reminded, prodded and encouraged to maximize face time with our clients/patrons. (Face Time: The Power of Person-to-Person Marketing, Information Outlook, December 2005). It's become too easy and comfortable to sit at our desks and work, taking and responding to questions via email, rather than "waste time" hand delivering documents or otherwise walking the halls of our organization. But if we don't get that face-to-face contact that's so important, we could just as easily be outsourced to some remote and distant location.
Library Week festivities are great, but it's also important to remember that year-round face time "fosters a sense of familiarity and eliminates the barriers that prevent both clients and information professionals from seeking each other out when needed."
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