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January 23, 2005
Enterprise Blogging
During the early days of the web, when I was just starting to work with html, I remember thinking about how web pages could be used internally in an organization. I was, naturally, mainly thinking of library-related information, and in fact, wrote my library procedures manual in html with the thought that someday it could be stored in a central location where my entire staff could access it.
Apparently that wasn't a unique idea because intranets came along soon thereafter and rapidly gained in popularity. Is there any AmLaw 100 firm without an intranet? Probably, but you get my drift.
Now the talk is all about whether blogs are useful corporate/business communication tools. I think the same principle that applies to intranets, applies to blog tools. It's all about content. Blog software offers an easy, and in some contexts, primitive, "content management system" which allows users to provide updated content without the need to know html. The success of a blog tool (or intranet) depends upon the willingness of someone in the organization to share and update information on a regular basis. Some will succeed, some will fail, and often it won't be a function of the tool itself, though certainly cumbersome and difficult to use software will have a chilling effect. But the tools are a mode of communication; given the tool, someone still has to take the time to take advantage of the opportunity.
There, I'm glad I got that out of my system. Now to the main point. Laurel A. Clyde recently wrote an article, Enterprise Blogging, which details many of the ways a blog can be used in an organization. She also offers a variety of web resources, including a list of blogs about enterprise blogging, and a nice bibliography of related articles, so if you're looking for ideas on how to use a blog in your firm, or just want to be able to justify blogs to management, you should take a look.
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