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January 03, 2004
Exploiting Intranet Search Engines for Data Discovery
Webmasters need to know what their users are looking for when searching the intranet. What are the top search terms? Do users understand that they're searching the intranet and not the entire web? Are they trying to search "invisible" content, such as phone directories? Are they using search terms that will get them where they want to go? If not, can the search engine be tweaked to improve results?
According to Darlene Fichter, analyzing search engine log files can greatly help webmasters improve their intranets. (Exploiting Intranet Search Engines for Data Discovery, Online, Nov./Dec. 2003.)
She provides detailed information on four key ways to make use of data available via your search engine; content synopsis, site search performance, intranet usability and "Best Bets."
Also mentioned is Rich Wiggins' analysis of the Michigan State University search engine, and the "Best Bets" enhancements he made to improve the user experience.
Apparently, a little human intervention in the search process can go a long way.
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