RSS is really such a simple concept. Publish RSS feeds, then let those that are interested subscribe to them. No fuss, no muss, and so far, no spam. Not much in the way of ads yet, either, though that's likely to change.
Just as intranets became popular after the introduction of the web, businesses are starting to see how RSS feeds can be an efficient way increase communication within an organization without increasing employee's email burden. InformationWeek's article, Order from Chaos Via RSS, explains how businesses such as Disney and Microsoft are implementing RSS.
RSS feeds are handy because they can be automatically created when new content is added to an application or web page, reducing the need for employees to wander the intranet looking for updates, or digging through emails trying to find the really important stuff.
Watch for RSS feeds to really take off as the tools to read them become more commonplace. Start asking for RSS capability from vendors now.
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