Findory Gets Personal

Do you know the difference between personalization and customization? Greg Linden, at Findory.com, does: "..personalization learns what you like from your actions...customization requires you to explicity specify what you want..." Considering the difficulty in getting people to do their own customization, personalization obviously has a lot of advantages in a many different areas. Personalization is what Amazon uses to display other items that might interest you, and it's what Findory uses to give you the news that you want to read. If that sounds interesting to you, take a look at the recent Searcher article by Gary Price, "Good Things Come in Small Packages, or Findory Gets Personal."