The West Legal Directory has always suffered a bit of an identity crisis. Martindale-Hubbell is the gold standard for attorney directories, and it was always a challenge to convince firms that they should pay for another listing in WLD after shelling out the thousands of dollars for MH. When West's purchased Findlaw, the WLD, historically available free of charge, was incorporated into the other free Findlaw resources.
Thomson is hoping to provide an incentive for law firms to purchase enhanced profiles with their newly named Thomson Legal Record. They've enhanced the profile information provided by the firm, to include an attorney's "litigation history", incorporating links cases in which the attorney was involved, with the full-text easily retrievable for anyone with a Westlaw password.
According to the brochure (sorry, I tried to find it on the web, but wasn't successful), the Thomson Legal Record will soon include docket information, jury verdicts, law review articles, and transaction information drawn from Thomson Financial Records.
By the way, those who are responsible for compiling the lawyer profile information for their firm will be pleased to know that the profile data can be scraped from the firm's own web site.
The brochure for the Thomson Legal Record is available on the web at the following URL:
http://www.firmmarketingcenter.com/CM/latest/ThomsonLegalRecord.pdf
The PowerPoint presentation that they were showing at the booth at AALL is also up on the web at the following URL:
http://www.firmmarketingcenter.com/CM/latest/ThomsonLegalRecord.ppt